Stakeholder Engagement Assessment Matrix
The stakeholder engagement assessment matrix compares current engagement levels of stakeholders against the desired engagement levels needed for successful project delivery.
Explanation
The matrix classifies each stakeholder into one of five engagement levels: Unaware (not aware of the project or its impacts), Resistant (aware but opposed to the project), Neutral (aware but neither supportive nor resistant), Supportive (aware and in favor), and Leading (actively engaged in ensuring project success). For each stakeholder, the current level (C) and desired level (D) are plotted.
The gap between current and desired engagement levels highlights where the project manager needs to focus engagement efforts. Large gaps indicate higher risk and the need for more intensive strategies. The matrix is a key tool used in both Plan Stakeholder Engagement and Monitor Stakeholder Engagement.
The matrix should be reviewed regularly as stakeholder attitudes evolve. It is particularly useful for communicating engagement status to the project sponsor and for prioritizing the project manager's time across multiple stakeholder relationships.
Key Points
- •Uses five engagement levels: Unaware, Resistant, Neutral, Supportive, Leading
- •Plots current (C) and desired (D) engagement for each stakeholder
- •Gaps between C and D indicate areas requiring focused effort
- •Used in both Plan and Monitor Stakeholder Engagement processes
Exam Tip
Memorize the five levels in order: Unaware, Resistant, Neutral, Supportive, Leading. Exam questions may describe a scenario and ask you to identify the current or desired classification.
Frequently Asked Questions
Related Topics
Plan Stakeholder Engagement
Plan Stakeholder Engagement is the process of developing approaches to involve project stakeholders based on their needs, expectations, interests, and potential impact on the project.
Monitor Stakeholder Engagement
Monitor Stakeholder Engagement is the process of monitoring project stakeholder relationships and tailoring strategies for engaging stakeholders through modification of engagement strategies and plans.
Stakeholder Classification
Stakeholder classification is the process of categorizing stakeholders based on shared attributes such as power, interest, influence, impact, urgency, or legitimacy to determine appropriate engagement strategies.
Test your knowledge
Practice scenario-based questions on this topic with detailed explanations.