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Stakeholder Mapping

Stakeholder mapping is the visual representation of stakeholder relationships, influence, interest, or other attributes using grids, matrices, or diagrams to support analysis and engagement planning.

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Explanation

Stakeholder mapping takes the data collected during stakeholder analysis and presents it visually so that patterns and priorities become clear. Common mapping techniques include the power/interest grid, power/influence grid, influence/impact grid, salience model, and stakeholder cube. Each provides a different visual perspective on stakeholder dynamics.

The value of stakeholder mapping lies in its ability to communicate complex stakeholder relationships quickly and support decision-making. A well-constructed stakeholder map allows the project manager and team to see at a glance which stakeholders need the most attention, which might cause problems, and which are allies.

Stakeholder maps should be treated as living artifacts. As the project progresses and stakeholder dynamics change, maps should be updated to reflect new realities. Comparing maps from different project phases can reveal trends in stakeholder engagement and help predict future challenges.

Key Points

  • Visual representation of stakeholder attributes and relationships
  • Uses grids, matrices, and diagrams for clarity
  • Supports quick decision-making about engagement priorities
  • Should be updated as stakeholder dynamics evolve

Exam Tip

Stakeholder mapping is the visualization step of stakeholder analysis, not a separate process. When an exam question asks about visual tools for stakeholder analysis, think mapping techniques.

Frequently Asked Questions

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