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PMP Practice: Identify and Analyze Conflict Sources

Question 2 of 10 in Manage Conflicts

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Fatima Bello-Adeyemi is managing a hybrid project for Serengeti Automation Inc to develop a customer loyalty platform. The project uses predictive planning with agile sprints for feature development. During sprint review, the VP of Marketing insists the team prioritize a promotional gamification feature to align with an upcoming campaign launch in six weeks. The Product Owner wants to focus on core payment integration features that underpin the platform's long-term value. The development team expresses concern that rushing the gamification work will create technical debt. Both stakeholders have sent Fatima separate emails escalating their positions and requesting her support. The project charter identifies both stakeholders as key decision-makers with equal authority over feature prioritization. What should Fatima do to manage this conflict?
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Correct answer: Facilitate a joint meeting with the VP of Marketing, Product Owner, and development team to transparently discuss trade-offs, dependencies, and the impact of each approach on business value and technical quality

Explanation

This scenario tests collaborative conflict resolution with competing stakeholder priorities in a hybrid environment. The project manager's role is to facilitate transparent dialogue among all parties to surface concerns, clarify trade-offs, and enable informed decision-making. Since both stakeholders have equal authority per the project charter, neither can unilaterally override the other. A joint meeting allows the VP of Marketing to explain the business urgency of the campaign, the Product Owner to articulate the long-term value foundation, and the development team to surface technical constraints. This collaborative approach helps the group explore solutions such as phased delivery, adjusting scope, or re-sequencing work. The PM acts as a neutral facilitator helping stakeholders negotiate toward a mutually acceptable path forward, which is the appropriate conflict management approach when authority is shared and the issue requires balancing competing legitimate interests.

**Why not A:** Having the development team create effort estimates and then recommending the Marketing VP's request based on its deadline is not neutral facilitation. The PM would be advocating for one stakeholder over the other, which is inappropriate when both have equal authority per the project charter.

**Why not B:** Escalating to the project sponsor when both stakeholders have equal authority abdicates the PM's facilitation responsibility. The conflict between two equally authorized stakeholders is precisely the type of situation where the PM should facilitate collaborative dialogue before resorting to escalation.

**Why not C:** Reviewing the business case and making a unilateral prioritization decision oversteps the PM's role. When both stakeholders have equal authority per the charter, the PM should not decide between their priorities but rather facilitate a transparent discussion where trade-offs can be explored jointly.

Key Concept

This question covers Identify and Analyze Conflict Sources under Manage Conflicts (People).

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