PMP Practice: Root Cause Analysis of Vision Misunderstandings

Meera Bhattacharya is managing a hybrid initiative at Lattice Bolt Media to develop a new AI-powered customer analytics platform. The project combines predictive phases for infrastructure deployment with iterative agile development for the analytics features. During the kickoff meeting, two key stakeholders express fundamentally different visions: the Chief Technology Officer wants the platform to prioritize cutting-edge machine learning capabilities to differentiate from competitors, while the VP of Sales insists the focus must be on rapid deployment of basic analytics to support an urgent client acquisition campaign launching in four months. The development team appears confused about priorities, and the CTO and VP of Sales begin debating heatedly during the meeting. Meera has facilitated initial discussions but realizes the team cannot proceed effectively without alignment. What should Meera do to establish a shared vision?