PMP Practice: Ensure Shared Vision with Stakeholders

Bo-Wen Fang is managing a hybrid initiative at Crimson Narwhal Interactive to redesign the company's customer portal. The project will use iterative development for the user interface and predictive planning for backend infrastructure upgrades. During the initial vision workshop, the Chief Marketing Officer insists the portal must prioritize promotional campaigns and personalized upselling, while the Chief Technology Officer demands the focus be on system performance and security enhancements. The two executives have a long history of disagreement on technology priorities. The development team is present but remains silent, appearing uncomfortable with the escalating tension. The project sponsor, who funded the initiative to improve customer satisfaction scores by 25%, has not yet weighed in. What should Bo-Wen do to help establish a shared vision?