CAPM Practice: Determine how to follow and execute planned strategies or frameworks

Effective benefit planning requires connecting project benefits to organizational strategy and establishing clear measurement methods. This ensures benefits are measurable and stakeholders understand the strategic value, which is essential during project initiation.

**Why not B:** Removing specific percentages in favor of qualitative descriptions weakens the business case. Quantifiable targets with clear metrics provide objective justification and enable measurement of success. Vague qualitative descriptions make it impossible to assess whether benefits were actually realized.

**Why not C:** Waiting until execution to determine benefit targets is too late. Benefits should be defined during initiation to justify the project investment and provide a basis for measurement. Without upfront targets, there is no way to evaluate whether the project delivered its intended value.

**Why not D:** Lowering the target to 8% simply to ensure success based on past performance underestimates the project's potential and may not justify the investment. Instead, Emeka should document how the 15% target will be achieved and measured, using past data to inform — not limit — the planning process.