CAPM Practice: Determine how to follow and execute planned strategies or frameworks

Business cases are most effective when they include quantifiable benefits with clear metrics, as these provide objective justification for the project investment and enable measurement of success during benefit realization.

**Why not A:** Potential benefits that might materialize after closure are speculative and difficult to justify in a business case. The business case needs to present measurable, concrete benefits that can be tracked and verified, not uncertain possibilities that may or may not occur.

**Why not B:** While intangible benefits like brand reputation or employee morale can be strategically important, they are difficult to measure and quantify. The business case is most compelling when it includes quantifiable benefits with clear metrics that demonstrate return on investment.

**Why not D:** Benefits dependent on multiple external factors beyond the project's control are unreliable for justifying investment. The business case should focus on benefits the project can directly deliver and measure, not outcomes contingent on uncontrollable external circumstances.