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CAPM Practice: Determine how to conduct stakeholder communication

Question 33 of 67 in Determine how to conduct stakeholder communication

How should a BA adapt their communication when presenting technical information to non-technical executives?
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Correct answer: Translate technical details into business impact (cost, risk, timeline, customer experience) and avoid jargon

Explanation

Non-technical executives make decisions based on business value, risk, and strategic fit — not technical specifications. BAs translate technical details into business language: 'This architectural choice reduces security risk but adds 4 weeks to delivery.'

**Why not A:** Having the technical team present directly without BA translation puts the communication burden on people who may not understand the executives' perspective. Technical staff often default to implementation details that do not resonate with business decision-makers, leading to confusion and poor decisions.

**Why not B:** Simplifying by removing all technical content and presenting only cost figures strips away essential context. Executives need to understand business impact, risk trade-offs, and timeline implications, not just costs. Oversimplification can lead to uninformed decisions that create downstream problems.

**Why not C:** Providing all technical details overwhelms non-technical executives and obscures the information they need for decision-making. Executives make decisions based on business value, strategic alignment, and risk, not on technical architecture details. Appropriate translation, not raw technical data, enables effective executive decisions.

Key Concept

This question covers Determine how to conduct stakeholder communication under Determine how to conduct stakeholder communication (Business Analysis Frameworks).

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