CAPM Practice: Determine how to conduct stakeholder communication

A communication plan ensures intentional, systematic communication — preventing information gaps and overload. It specifies audiences, content, frequency, format, and responsible communicators for each type of communication.

**Why not A:** "Social communication rules" describes communication etiquette or norms, not a communication plan. A communication plan is a structured document that defines what information will be communicated, to whom, when, how, and by whom. Social rules may inform tone and style but are not the plan itself.

**Why not B:** "Marketing messages" narrows the scope to external promotional content, which is only one possible type of communication. A communication plan in project or business analysis context encompasses all stakeholder communications—status reports, requirement reviews, change notifications—not just marketing outreach.

**Why not C:** "Past communications for audit" describes a communication archive or log, not a communication plan. While maintaining records of past communications may be valuable for compliance or lessons learned, a communication plan is forward-looking, defining how future communications will be structured and delivered to stakeholders.