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CAPM Practice: Determine how to conduct stakeholder communication

Question 22 of 67 in Determine how to conduct stakeholder communication

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A BA is presenting requirements to a senior executive who has only 15 minutes. What communication approach is most effective?
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Correct answer: Lead with the business problem and key decisions needed, use visual summaries, and tailor the level of detail to executive-level concerns (risk, value, timeline)

Explanation

Executive communication requires a 'pyramid' structure: lead with the most important information (business context, key decisions), provide supporting detail only as needed. Executives focus on strategic impact, risk, and value — not detailed functional specifications.

**Why not A:** Canceling and rescheduling is impractical and disrespectful of the executive's time. Senior executives often have tightly packed schedules, and the ability to work within time constraints is a core BA competency. Refusing to present unless ideal conditions are met demonstrates poor adaptability and risks losing the executive's engagement entirely.

**Why not B:** While pre-reading can be useful, relying on a busy executive to read a detailed requirements document beforehand is unrealistic. Executives rarely have time to review lengthy documents in advance. This approach shifts the preparation burden to the wrong person and risks an unproductive meeting if the executive arrives without having read the material.

**Why not C:** Presenting all detailed requirements chronologically in 15 minutes is neither possible nor appropriate. This approach ignores the need to tailor communication to the audience — executives need strategic summaries and decision points, not granular detail. Attempting to rush through everything chronologically virtually guarantees that the most important points get lost in a flood of information.

Key Concept

This question covers Determine how to conduct stakeholder communication under Determine how to conduct stakeholder communication (Business Analysis Frameworks).

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