CAPM Practice: Demonstrate an understanding of product roadmaps

Opportunity scoring (Tony Ulwick's approach) surveys customers on feature importance and current satisfaction. Features with high importance but low satisfaction are underserved opportunities — ideal roadmap priorities. Features with high importance AND high satisfaction are already well-addressed — investing there delivers marginal value.

**Why not A:** Opportunity scoring is a well-established product management technique, not a sales method. It was popularized by Anthony Ulwick's Outcome-Driven Innovation framework and is widely used by product managers to prioritize features based on the gap between customer importance and current satisfaction. Its application is squarely within product strategy.

**Why not B:** Opportunity scoring evaluates customer needs and feature opportunities, not employee performance. It measures the gap between how important a need is to customers and how satisfied they are with current solutions. Conflating product opportunity analysis with HR performance management reflects a fundamental misunderstanding of the technique.

**Why not C:** While financial analysis may inform roadmap decisions separately, opportunity scoring specifically measures customer importance versus satisfaction — not financial investment returns. It is a customer-centric prioritization method that identifies underserved needs, which is a different lens than financial ROI analysis or investment portfolio scoring.