PMP Practice: Define Success Metrics

Layla Hashemi-Rad has been assigned to lead a new mobile app development project for Marble Octopus Group, a startup creating personalized wellness recommendation software. The product vision is clear—help users reduce stress through AI-driven daily habit suggestions—but specific features and user interface designs are still being explored. The executive sponsor, who comes from a manufacturing background, has requested detailed Gantt charts, a comprehensive change control board, monthly stage-gate reviews, and formal sign-offs before any work begins. The development team consists of experienced engineers who prefer working in two-week iterations with continuous stakeholder feedback. Market research shows competitor products are evolving rapidly, and early user testing will be critical to product-market fit. Which governance approach should Layla propose to best serve this project's needs?