CAPM Practice: Validate requirements through product delivery

Customer co-creation embeds validation into the development process itself. When customers actively participate in design sprints, prototype feedback sessions, or beta programs, requirements are validated continuously through their active involvement rather than through periodic formal review.

**Why not B:** Using customer financial investment to fund product development describes venture funding or customer-funded development, not co-creation. Customer co-creation involves customers actively participating in the design and development process, contributing ideas and feedback, not just financial resources.

**Why not C:** Outsourcing product development to the customer's internal teams transfers responsibility rather than sharing it. Co-creation means working together collaboratively, with the organization's team and customers contributing their respective expertise to shape the product, not delegating development work.

**Why not D:** A legal term for joint product development agreements describes a business arrangement, not the product development practice of customer co-creation. Co-creation is a collaborative design approach where customers participate in sprints, prototype reviews, and beta programs to continuously validate and shape requirements.