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CAPM Practice: Determine how to follow and execute planned strategies or frameworks

Question 51 of 100 in Determine how to follow and execute planned strategies or frameworks

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Nils Lindqvist is managing a marketing campaign project at Circuitry Labs. During benefit planning, the business case identified a 15% increase in customer engagement as the primary benefit. Three months into execution, early metrics show only 5% improvement. Several stakeholders want to abandon the planned measurement framework and switch to different metrics. What should Nils do?
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Correct answer: Analyze why the current metrics show lower results and determine if the benefit is still achievable before changing the measurement approach

Explanation

When benefits are not tracking as expected, the project manager should first analyze the root cause—whether it's a project performance issue, a timing issue, or a problem with the measurement approach itself. This analysis informs whether the measurement framework needs adjustment or if project activities need to be modified. Benefit realization should be actively managed, not abandoned or rigidly maintained without evaluation.

**Why not A:** Stopping all measurement activities would eliminate the ability to track progress toward the 15% engagement goal. Benefits should be monitored continuously, not deferred until project completion, as mid-course corrections may be needed.

**Why not C:** Rigidly maintaining the current framework without evaluating whether it is still appropriate ignores the possibility that the measurement approach itself may need refinement. Benefit management requires active assessment, not blind adherence.

**Why not D:** Switching metrics solely to present more favorable results undermines the integrity of benefit measurement. The purpose of measurement is to understand actual performance, not to manipulate data to satisfy stakeholders.

Key Concept

This question covers Determine how to follow and execute planned strategies or frameworks under Determine how to follow and execute planned strategies or frameworks (Project Management Fundamentals and Core Concepts).

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