CAPM Practice: Determine how to conduct stakeholder communication

Honest, timely status communication — including problems — builds trust and enables informed decisions. Hiding bad news delays corrective action and, when eventually revealed, damages credibility far more than proactive transparency.

**Why not B:** Communicating only when there is good news creates a misleading picture and delays corrective action on problems. When bad news eventually surfaces, stakeholder trust is severely damaged. Transparent, honest communication — including challenges — enables informed decisions.

**Why not C:** While respecting stakeholder time is important, brevity should not come at the expense of accuracy and completeness. Complex situations may require detailed communication. The most important principle is accuracy and timeliness, with appropriate detail for the audience.

**Why not D:** Presenting the project in the best possible light is a form of misleading communication. When problems are hidden or minimized, stakeholders cannot make informed decisions. Proactive transparency about both progress and challenges builds far more trust than optimistic spin.