CAPM Practice: Demonstrate an understanding of the various project life cycles and processes

The scope statement mixes project deliverables (what the project will produce) with business outcomes (market share and brand awareness). Project scope should define the work to be performed and deliverables to be created. While projects enable business outcomes, achieving specific market results depends on many factors outside the project team's direct control, such as competitor actions and market conditions. The project delivers promotional materials and campaigns; the business realizes market share gains.

**Why not A:** The scope statement's issue is not about identifying stakeholders. Stakeholder identification is addressed separately through the stakeholder register. The main problem is the confusion between project deliverables and business outcomes that are beyond the project's direct control.

**Why not B:** There is nothing wrong with a marketing project focusing on marketing activities. The issue is not the type of activities but rather the inclusion of business outcomes (50% market share, increased brand awareness) that depend on external factors beyond the project team's control.

**Why not C:** Timeline details are part of the schedule baseline, not the scope statement. The scope statement's issue is about mixing deliverables with business outcomes, not about the absence of scheduling information.