CAPM Practice: Demonstrate an understanding of project management planning

Effective resource planning requires considering the specific skills needed (video production vs. graphic design vs. web design), resource availability, and the effort required for each type of deliverable. Different deliverables require different expertise and time commitments.

**Why not A:** Assuming all creative resources cost the same hourly rate is incorrect. Video producers, graphic designers, and web developers have different skill sets and typically different rates. Budget alone cannot determine the right resource mix without considering skill requirements and effort.

**Why not B:** Basing resource decisions on team member preferences ignores the project's actual needs. Resource planning must be driven by the skills required for each deliverable type, availability, and estimated effort, not by personal preferences.

**Why not C:** Focusing only on the project deadline and assigning whoever is available ignores skill matching. Different deliverables (videos, graphics, landing pages) require different expertise, and assigning unqualified resources would compromise quality and efficiency.