CAPM Practice: Demonstrate an understanding of product roadmaps

UX improvements drive customer satisfaction, retention, and adoption — they deliver real business value. Including them on the roadmap alongside feature work validates their importance and ensures resources are allocated to them.

**Why not B:** Treating UX work as always lower priority than new features undervalues the impact of user experience on adoption, retention, and satisfaction. Poor UX can negate the value of new features entirely. UX improvements often deliver more measurable business value than incremental feature additions.

**Why not C:** Hiding UX improvements in a separate team roadmap reduces visibility and organizational buy-in for UX investment. Including UX work on the main roadmap ensures it receives appropriate resources and signals to stakeholders that the organization values user experience as a strategic priority.

**Why not D:** UX improvements are highly visible to customers. Simplified navigation, faster workflows, and clearer interfaces directly affect the user's daily experience. Excluding UX from the roadmap because it is "invisible" misunderstands how deeply user experience influences customer satisfaction and product success.