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CAPM Practice: Demonstrate an understanding of product roadmaps

Question 48 of 67 in Demonstrate an understanding of product roadmaps

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What is 'feature prioritization' in roadmap development, and what frameworks support it?
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Correct answer: The process of deciding which features to include and when, using frameworks like RICE (Reach, Impact, Confidence, Effort), Kano model, or weighted scoring to make data-informed decisions

Explanation

Feature prioritization frameworks enable objective, defensible decisions: RICE scores features by reach × impact × confidence ÷ effort; the Kano model categorizes features by how they affect satisfaction; weighted scoring balances multiple criteria with explicit weights.

**Why not A:** Feature prioritization is about deciding which features to build and when, not about eliminating features entirely. While lower-priority features may be deferred or descoped, the primary goal is to establish a meaningful order of delivery that maximizes value — not simply to reduce the number of items on the roadmap.

**Why not B:** Relying exclusively on executive opinion ignores the data-driven and collaborative nature of effective prioritization. Frameworks like RICE, Kano, and weighted scoring exist precisely to bring objectivity and multiple stakeholder perspectives into the process, reducing bias from any single source.

**Why not D:** Alphabetical ordering is an arbitrary arrangement that carries no strategic meaning. Feature prioritization is fundamentally about evaluating features against criteria such as value, effort, risk, and strategic alignment — none of which correlate with alphabetical position.

Key Concept

This question covers Demonstrate an understanding of product roadmaps under Demonstrate an understanding of product roadmaps (Business Analysis Frameworks).

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