CAPM Practice: Demonstrate an understanding of product roadmaps

JTBD (Clayton Christensen's framework) asks 'What job is the customer hiring this product to do?' Roadmaps organized around jobs focus on customer outcomes rather than features. A customer doesn't want a drill — they want a hole. JTBD-driven roadmaps prioritize based on how well each item helps customers complete their jobs.

**Why not A:** JTBD does not replace user stories as a requirements format. It is a strategic framework that complements existing requirements techniques by reframing customer needs around desired outcomes. User stories remain a valid format for capturing detailed requirements.

**Why not B:** JTBD is not limited to consumer products. The framework applies equally to enterprise software, B2B services, and internal tools. Any product that customers "hire" to accomplish a goal can benefit from JTBD thinking.

**Why not D:** This is a play on words confusing the framework with human resources. "Jobs to be Done" refers to the functional, emotional, and social jobs that customers need accomplished — it has nothing to do with recruiting or hiring product managers.