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CAPM Practice: Demonstrate an understanding of product roadmaps

Question 43 of 67 in Demonstrate an understanding of product roadmaps

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What is 'impact mapping' and how does it help create a more strategic product roadmap?

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Correct answer: A visualization technique connecting business goals → actors who influence them → behaviors those actors should exhibit → deliverables that enable those behaviors, ensuring roadmap items are traceable to business goals

Explanation

Impact mapping creates explicit goal-to-deliverable connections: business goal → who influences it → how they should behave → what we can build to support those behaviors. This ensures roadmap items have clear, traceable business justification rather than being feature-driven.

**Why not A:** Impact mapping is not a financial modeling tool; it does not produce ROI projections or cost-benefit analyses. Its purpose is to create a visual causal chain from business goals to behaviors to deliverables, ensuring strategic alignment — not quantifying monetary returns.

**Why not B:** "Geographic map" is a literal misreading of the word "map." Impact mapping is a strategic visualization technique represented as a mind-map-style diagram, with no relationship to physical geography or deployment locations.

**Why not D:** Impact mapping works forward from goals to deliverables, not backward from completed features to backlog effects. Using it to assess how finished features affect the backlog inverts its purpose and confuses it with retrospective analysis or backlog refinement activities.

Key Concept

This question covers Demonstrate an understanding of product roadmaps under Demonstrate an understanding of product roadmaps (Business Analysis Frameworks).

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