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CAPM Practice: Demonstrate an understanding of product roadmaps

Question 41 of 67 in Demonstrate an understanding of product roadmaps

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What is 'roadmap theater' and why should it be avoided?
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Correct answer: When a roadmap is created purely for political or communication purposes without reflecting genuine commitment or guiding actual development priorities

Explanation

Roadmap theater occurs when teams produce roadmaps for show — to satisfy executives or customers — without the roadmap genuinely guiding development decisions. It erodes trust when what was promised doesn't match what gets built.

**Why not A:** Using visual design and animations to improve a roadmap's clarity is a legitimate communication technique that can make a roadmap more useful and accessible to stakeholders. "Roadmap theater" is not about how a roadmap looks but about whether it genuinely reflects committed priorities — aesthetics alone do not make a roadmap theatrical.

**Why not B:** Storytelling and narrative framing are valid, effective techniques for communicating strategy and engaging audiences. The problem with roadmap theater is not the presentation style but the absence of genuine commitment behind the roadmap. A dramatically presented roadmap can still be authentic; a dry, data-heavy roadmap can still be theater.

**Why not D:** Presenting a roadmap to a board of directors is a routine governance activity, and the style of that presentation is not the defining issue. Roadmap theater describes the organizational dysfunction of creating roadmaps purely for appearances, regardless of the audience. The board presentation context is incidental, not definitional.

Key Concept

This question covers Demonstrate an understanding of product roadmaps under Demonstrate an understanding of product roadmaps (Business Analysis Frameworks).

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